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The Web Of Care 

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How might we map and define the care ecosystem in a way that enables our organization to align around a shared understanding, identify our role within it, and surface opportunities to grow our presence and impact in different contexts?

2025

The Caregiving Lab, Noora Health

team

Manju Pothem

Charley Vincent

Vrinda Manocha

role

design research, visual communication 

Key Role 

Leading field research in Nepal and India, focusing on ethnographic and participatory methods to surface grounded narratives from caregivers, care receivers, and community stakeholders.


Contributing to design strategy by synthesizing insights into strategic pathways and opportunity areas.


Information design by visually mapping ecosystem relationships and flows to communicate findings across internal and external stakeholders and visual strategy for storytelling 

 

Overview 

This project is an exploration into the care ecosystem — a complex network of individuals, systems, and services involved in caregiving and care support. The primary objective is to understand the components of this ecosystem, how they are interconnected (directly and indirectly), and how our organization fits into and can evolve within this landscape.

 

While the exploration will begin with a global lens, we will place specific focus on countries where we operate — India, Bangladesh, Indonesia, and Nepal. In these regions, we will conduct in-depth primary research in prioritized geographies to uncover context-specific insights, patterns of care, and gaps or opportunities for intervention.

Exploration is ongoing. Final outputs and insights will be shared shortly.

© 2024 Simran Toor 

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